Rolling Stone and Patrón Tequila Partner at 24 Hours of Le Mans
03 March 2015
New York, NY –Tequila Patrón Extreme Speed Motorsports (ESM) and Rolling Stone will make their 24 Hours of Le Mans debut with an eye-catching new entry this year– two Honda Performance Development (HPD) ARX-04b coupes emblazoned with the Rolling Stone logo, during the 83rd running of this prestigious race weekend on June 13-14 in Le Mans, France.
Patrón Spirits International, the lead sponsor of Tequila Patrón ESM, has partnered with Rolling Stone in both brands’ first-ever involvement in this world famous racing event. Tequila Patrón ESM will also appear in a short film and accompanying story for RollingStone.com and Rolling Stone magazine.
This year marks the first time that Tequila Patrón ESM will compete in the eight-race FIA World Endurance Championship (FIA WEC) season, which includes the team’s first showing at the 24 Hours of Le Mans. At the race, Tequila Patrón ESM will field two Rolling Stone-branded HPD coupes in the LMP2 class. The No. 30 prototype will be driven by Scott Sharp, Ryan Dalziel, and David Heinemeier Hansson. Both Dalziel and Heinemeier Hansson are former 24 Hours of Le Mans winners. Behind the wheel of the No. 31 prototype will be Ed Brown, Johannes van Overbeek, and Jon Fogarty. A total of 56 entrants among four classes have been confirmed for the race, 20 of which will compete in the LMP2 class. The cars’ livery will be unveiled in the coming months
“Patrón and Rolling Stone have proudly collaborated for many years, most recently partnering on ‘Mastering the Craft,’ the six-part documentary series on RollingStone.com that celebrates the artistry of singers and songwriters,” said Gus Wenner, Head of Digital of Wenner Media. “Very similarly, the talented drivers and teams that compete in world-class motorsports express their art through heart stopping speed and agility.”
“This unique partnership brings together the top name in luxury spirits, the most recognized voice of music and popular culture, and the pinnacle of motorsport competition. We’re enormously excited that the Tequila Patrón ESM coupes will fly the iconic Rolling Stone logo at the legendary Circuit de la Sarthe track in Le Mans, France this summer,” said Lee Applbaum, Global Chief Marketing Officer at Patrón Spirits International.
About Rolling Stone
Rolling Stone has been the leading voice of music and popular culture for more than 47 years. The multi-media brand features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across many platforms including magazine, digital, mobile, social and event marketing. Rolling Stone provides “all the news that fits” to 36+ million fans of the brand every month. Wenner Media LLC, a privately held company headquartered in New York City, publishes Rolling Stone, Us Weekly, and Men’s Journal magazines. The company’s three titles attract more than 46 million readers each month in print, and 49 million gross monthly unique visitors to its websites, UsMagazine.com, RollingStone.com and MensJournal.com, and digital networks.
About Patrón Spirits International
Patrón Spirits International is a leader in the global ultra-premium spirits industry, with a portfolio of iconic brands including Patrón tequilas and liqueurs, Ultimat vodka, and Pyrat rum. The company’s flagship brand, Patrón tequila, established and remains the benchmark in the ultra-premium luxury tequila category, one of the fastest-growing segments in the global beverage alcohol industry. Though Patrón has grown to become the top-selling 100 percent agave tequila in the world, available in more than 140 countries, the company’s commitment to producing artisanal, handcrafted, high-quality spirits has never changed. For more information, please visit www.patronspirits.com.
About Tequila Patrón ESM
Founded in 2010, Tequila Patrón ESM enters its sixth sportscar racing season in 2015. For more information, visit www.esmracing.com.
About 24 Hours of Le Mans
The Circuit de la Sarthe is located in Western France, in the town of Le Mans. The 38-turn semi-permanent racecourse is 8.47 miles (13.629 km) in length, and uses a combination of closed public roads and a closed racing circuit. A completed race should run 3,360 miles (5,410 km), six times longer than the Indianapolis 500. The Automobile Club de l’Ouest 24 Hours of Le Mans, the world’s oldest active sports car race in endurance racing, takes place on June 13-14.
Tequila Patrón ESM